Elastic : Flexible Thinking in a Constantly Changing World

Elastic : Flexible Thinking in a Constantly Changing World
ISBN: 9780141987392
Publication Date: 3 January 2019

From the best-selling author of The Drunkard's Walk, an empowering book on how elastic thinking helps us thrive.

What do Pokemon Go and Mary Shelley's Frankenstein have in common?

Why do some businesses survive, and others fail at the first sign of change? What gives the human brain the edge over computers? The answer- Elastic Thinking. It's an ability we all possess, and one that we can all learn to hone in order to succeed, at work and in our everyday lives.Here Mlodinow, whose own flexible thinking has taken him from physics professor to TV scriptwriter and bestselling author, takes us on a revelatory exploration of how elasticity works.

He draws on cutting-edge neuroscience to show how, millennia ago, our brains developed an affinity for novelty. He discovers how flexible thinking enabled some of the greatest artists and innovators to create paradigm shifts. He investigates the organisations that have demonstrated an elastic ability to adapt to new technologies. And he shows you how you can test your brain power.

About the Author

Professor Leonard Mlodinow received his doctorate in theoretical physics from the University of California at Berkeley. He teaches at Caltech.