Event Management : 5th Edition - For Tourism, Cultural, Business and Sporting Events

Event Management : 5th Edition - For Tourism, Cultural, Business and Sporting Events
ISBN: 9780170394451
Publication Date: 16 February 2018

Events Management: For Tourism, Cultural, Business, and Sporting Events, 5e is a comprehensive learning resource for students of the Diploma of Event Management and undergraduate students in Event Management. This edition adopts a scaffolded learning pedagogy, helping students move through the material logically and efficiently while building on their understanding of tourism, cultural, business and sporting events. Case studies highlighting local and global events add context and introduce students to best practices of managing events of various scales and geographical contexts.

About the Authors

Dr Lynn Van der Wagen is Head Teacher of Tourism and Events at TAFE NSW. Lynn is the author of many highly acclaimed books on hospitality, tourism and event management. Her doctorate reviewed the national curriculum for customer service training in the services sector and its suitability for developing a service ethos in tourism and hospitality enterprises. Her early career involved working for a five-star hotel as Director of Human Resources.

Lauren White has extensive experience in corporate communications. She has a degree in Communications from UTS and has managed public relations campaigns which have included media events. As trends in new media, social networking and experiential marketing have important implications for event managers of the future, the experience she brings is highly relevant in the new edition.