KMS California Therma Shape Straightening Creme (HeatActivated Smoothing and Shaping) 150ml/5oz

Designed for blow-drying hair from curly to straight in one easy application Provides up to 72-hour style retention Reduces heat damage & breakage caused by heated styling tools Gives a medium hold to all hair types To use: Apply to towel-dried hair. Comb through & blow-dry with tension using a round boar bristle brush