Marketing 9th Edition
Publication Date: 23 October 2012
The ultimate resource for marketing professionals
Today's marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world.
Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways.
Kotler delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. Comprehensive and complete, written by industry-respected authors, this will serve as a perennial reference throughout your career.
The text is accompanied by a flexible and completely revised suite of learning and teaching resources designed to inspire creativity and critical thinking and to excite you about the possibilities of a career in marketing.
Save time and improve your results
Marketing may be packaged with MyMarketingLab, a personalised online learning experience that integrates homework, tutorial assistance and a variety of innovative multimedia learning tools with an eBook, so you can master this subject.