MM4 (with CourseMate Printed Access Card) : 6th Edition

MM4 (with CourseMate Printed Access Card) : 6th Edition
ISBN: 9781133629382
Publication Date: 31 January 2013

Created through a "student-tested, faculty-approved" review process with students and faculty, MM4 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price.

MM4 employs an integrated marketing management framework using new and proven learning features to detail key concepts, and useful exhibits and graphics further describe key principles. This engaging book incorporates the latest statistics as well as new coverage that highlights the importance of social media and the impact of consumer behavior on successful marketing management. A complete set of accompanying cases align best-selling business cases from leading case providers, such Harvard Business School Publishing, with specific MM4 chapters. Trust the uniqueMM4 comprehensive content and complete resources to help students better understanding and apply marketing management for business success.

New to this Edition

• NEW MARKETING MANAGEMENT CONTENT REMAINS RELEVANT TO TODAY'S TIMES. Open any page of MM4 and you and your students will find the most current marketing management statistics with engaging contemporary examples that keep content applicable to today's current business challenges and meaningful to life today.
• NEW INSTRUCTOR PREP CARDS MAKE TRANSITION TO THIS EDITION EASY. Individual detachable Prep Cards for each chapter, conveniently located in the back of the Instructor's Edition, outline specific content updates and changes from MM3 to help make the transition to MM4 as seamless as possible. You'll also find time-saving, convenient chapter outlines, discussion questions, video teaching notes, and more to help you plan and deliver your course efficiently.

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