VS Sassoon Cord Keeping Easy Storage Hair Dryer - Dark Purple

Sick and tired of rolling up that hair dryer cord, straining the cable every time, until one day it stops working altogether? With the Cord Keeper Easy Storage Dryer you won't have to worry about hasslesome cords ever again! Featuring an automatically retracting 180cm cord, a stunningly compact design with a folding handle, high performing 2000W motor, concentrator head attachment, 4 control settings and ceramic ionic conditioning technology for effortlessly sleek style all-year-round.


  • VS Sassoon appliances
  • Cord Keeping Easy Storage Hair Dryer
  • Package contents:
    • Hair dryer
    • 1 x concentrator head
    • Instructions
  • Automatically retracting cord design
  • Folding handle for super compact storage
  • 2000 watts of blow-drying power - faster, more achievable results
  • Ceramic ionic conditioning - natural source of ions & ceramic enables your hair to more easily and effectively absorb heat
  • Designed to help minimise stress and damage
  • 4-control settings for optimal styling results
  • Unique concentrator head - direct the airflow along the length of your hair with greater precision
  • Power: 240V ~ 50Hz 2000W
  • Cord length: 180cm
  • Model: VS289A
  • Colour: Dark Purple
  • Dimensions (approx. cm): 18 x 22 (L x H)
A Bit About The Brand / More Info

Iconic stylist-approved brand, VS Sassoon create professional grooming products designed to achieve salon results at home. Their unique range of precision tools are designed to get the best results possible - whether long, cropped, curly or straight - you’ll get a look that turns heads!

Product Reviews


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22 January 2018

Best travel hairdryer ever! I had one of these but broke it, so repurchased as replacement. It’s a little bigger than other travel dryers I’ve owned, but it performs like a regular hairdryer and the retractable cord is genius!

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29 August 2017

Love this product. Especially with the feature of retracting the cord.

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15 September 2020

Love this ! Love that the handle goes down and the cord zips inside . It’s really compact , fits beautifully in my draws and is easy to pack when travelling.

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16 August 2020

Great dryer! Love the retractable cord.

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06 February 2019

Best dryer ever. Retractable cord is perfect and foldable makes it easy for carrying and transporting.

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