White Sands products use cutting-edge science combined with natural botanicals such as heliogenol, lemongrass and chamomile to make each formula dynamic and unique. Our products use these ingredients to create heat shields, which in turn behave like a second skin. As these shields protect your hair from UV rays and thermal stress, your hair is finally allowed to breathe.
Created by Fernando Salas, a legend among hairdressers around the world, White Sands remains to this day a family owned corporation based in California. For many years White Sands has been the go-to styling product for hairdressers, make-up artists, and stylists in Hollywood, and the incredible results can be seen everywhere - from commercials to acclaimed TV shows to huge movie blockbusters!
Liquid Texture Firm Hold is the ultimate design tool because it allows you to create and recreate any hair design imaginable. Liquid Texture has raised the bar for hairspray because it can be combed through and has incredible memory to provide long-lasting designs without regard to humidity. It is thermal intelligent, so the more heat used, the shinier the hair becomes. Liquid Texture leaves hair soft and silky without flaking or leaving residue on hot tools.