Maybelline

Maybelline: The world's favourite cosmetics

The number one global makeup brand, Maybelline inspires women around the world to explore their creativity and individuality with an extensive and affordable range of cosmetics. Spanning eyes, face, lips and nails, Maybelline makeup products offer revolutionary formulas, game-changing textures and a rainbow of colours and shades for every woman.

Make-up innovation for over 100 years

A subsidiary of French cosmetics brand L’Oréal, Maybelline can perhaps best be described as L’Oréal’s cooler, younger sibling. In 1913, 19-year-old chemist Thomas Williams noticed his sister, Maybel, trying to enhance her lashes and brows with Vaseline. Thomas suggested adding carbon dust to the Vaseline for a more dramatic look, and the pair were enamoured with the result. Several years later, Thomas released Maybelline Cake Mascara, ‘the first modern eye cosmetic made for everyday use’. For more than 100 years, Maybelline has been empowering women with fashionable makeup, tips and trends. Now that’s something to brag about!

Shop Maybelline foundation, concealer, mascara and more

Today, the Maybelline cosmetics range has expanded to include almost every product you can imagine. Maybelline foundations are available in a variety of shades, textures and coverages to suit all skin types. Maybelline Dream Matte Mousse offers an air-soft, matte perfect finish, while Maybelline SuperStay 24Hr foundation is your answer to long-wearing, flexible makeup. And who could forget the product that started it all? Maybelline mascaras promote everything from definition, to volume, colour, length and beyond. Try Maybelline Volum’ Express The Falsies mascara for false lash glamour without the fuss, or Maybelline Lash Sensational Luscious, enriched with natural oils for a soft, lash-multiplying effect. Maybelline lipstick colours are the perfect way to make-up to your mood – try a fierce, fire-engine red to impress, or a subtle nude for every day neutral.

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