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    Protect and nourish your little one's skin with Purity Sensitive baby products. Made using environmentally friendly formula, this range is gentle on baby's skin.

    Purity Sensitive include nappy creams, baby shampoo & conditioners, lotions and more - containing no nasty chemicals, but just natural ingredients that help to nourish and care for your little one's delicate skin.

    See Catch of the Day ( for amazing deals on the Purity range, and save today!