Advanced Google AdWords

Advanced Google AdWords
ISBN: 9781118819562
Publication Date: 23 May 2014

This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that Google’s expert consultant teaches to Fortune 500 companies in his seminars. Advanced AdWords will provide deep insight into AdWords’ functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials that readers can immediately use on their own PPC campaigns.

The third edition has been completely updated with more than 50 pages of new material on AdWord’s new and enhanced features, including the changes to campaign structure as well as targeting and segmenting capabilities for tablets, mobile, and desktop. It will be the most current, detailed book available on the popular AdWords platform. 

This book gives advanced insight, direction, and strategies for every aspect of using AdWords to create and manage a successful pay-per-click marketing campaign. Expert author Brad Geddes shows readers the best tools and techniques for keyword research, including negative keywords. He delves into crucial landing page considerations, shows how to craft winning ad copy, and explores advanced PPC campaign optimization techniques, including how to optimize for a good quality score. Advanced AdWords also explores the intricacies of the Content Network and offers deep information about how to interpret reports, target internationally and locally, and effectively use the AdWords Editor for even thousands of keywords and ad copy configurations. The book then explores advanced bidding strategies, shows how to best organize and manage an AdWords account, and explains how best to test everything from landing pages to ad copy. Finally, the book concludes with detailed chapters on understanding, int...