Adventures of a Balloon Girl

Adventures of a Balloon Girl
ISBN: 9780992357641
Publication Date: 20 August 2014

Despina Karatzias struggled over the years of managing a hot air balloon business to find a resource in the tourism industry that would assist her grow the tour operation she was responsible for.

She managed, through her own trial and error and growth journey to successfully build the most successful balloon operation the nation has seen and then wrote the book that didn't exist, Adventures of a Balloon Girl. To celebrate over a decade of learning and transition from a manual marketing, booking and operational process to embracing the digital world, social media and conscious business practices around sustainability, leadership, mindset and a values driven business, Adventures of a Balloon Girl is a practical, plain English manual. Only weeks into market it has had an overwhelming response from not only the tourism industry, it has become a bible for the small business community in general with positive affirmation and practical actionable items sprinkled throughout. Like ballooning, the tourism industry shines with unique experiences delivered by passionate individuals. Challenges such as cost, time and relevance however can dissuade small business participation in professional and business development activity.

This book is about thriving in business delivering the nuts and bolts of day-to-day business practices through simple tools that can be applied to any small business operation.

About the Author

Despina has been instrumental in the development of new marketing strategies, establishing strong agent based relationships, implementing carbon offset initiatives, a positive working culture, putting into effect key performance indicators to track growth in her team and driving sales in her role as Business Manager with Global Ballooning. Her direct initiati...