Advertising Campaign Design : Just the Essentials
Advertising Campaign Design : Just the Essentials
ISBN: 9780765625526
Publication Date: 15 August 2011
The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.
‘Don’t Pay’ is the recommended retail price provided by the supplier or obtained from the manufacturer, or is the recently advertised price for the same product on a different or competing online platform or store. Catch may not have previously sold the product at the ‘Don’t Pay’ price.