An Analysis of Richard H. Thaler and Cass R. Sunsteins Nudge by Mark Egan

When it was published in 2008 Richard Thaler and Cass Sunsteins Nudge Improving Decisions about Health Wealth and Happiness quickly became one of the most influential books in modern economics and politics. Within a short time it had inspired whole government departments in the US and UK and others as far afield as Singapore.