Brainscripts for Sales Success : 21 Hidden Principles of Consumer Psychology for Winning New Customers

Drew Eric Whitman
Brainscripts for Sales Success : 21 Hidden Principles of Consumer Psychology for Winning New Customers
Brainscripts for Sales Success : 21 Hidden Principles of Consumer Psychology for Winning New Customers

Brainscripts for Sales Success : 21 Hidden Principles of Consumer Psychology for Winning New Customers
ISBN: 9780071833608
Publication Date: 1 October 2014

BrainScripts for Sales Success explains consumer psychology to teach sales professionals how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective.

Readers learn how to use the powerful emotion of fear to convince stubborn prospects, make prospective customers successfully demonstrate the product inside their heads before they spend a penny to buy it, use speaking patterns that build desire for the product or service, and much more.

  • Unlike other script books that leave salespeople sounding rehearsed and artificial, BrainScripts uses humor, real-life scenarios, and authentic dialogue
  • Whitman has created powerfully effective advertising for the American Automobile Association, American Legion, Amoco, Faber-Castell, Texaco, Day-Timers, Panasonic, TV Guide, Staples, and other leading brands

About the Author

Drew Eric Whitman (Los Angeles, CA), a.k.a. "Dr. Direct!", is a speaker, trainer, writer, and consultant with nearly three decades of sales experience.