Brand Hustle : How Impatient Organisations Build Profitable Brands, Fast.

Troy McKinna
Brand Hustle : How Impatient Organisations Build Profitable Brands, Fast.
Brand Hustle : How Impatient Organisations Build Profitable Brands, Fast.

Brand Hustle : How Impatient Organisations Build Profitable Brands, Fast.
ISBN: 9780995377790
Publication Date: 1 April 2019

How do impatient organisations build profitable brands, fast? The business world is obsessed with short-term results. Efficiency and cost-saving drives decision making. Marketers must do more with less. Yet marketing principles require patience and long-term strategies to see effect. As a result our brands are suffering. What to do?

It's time to reinvent marketing. To challenge what we have come to accept as the norm and to remember that a brand's value relies on our ability to hustle better than the next; to solve a customer's problem better, to be faster to mind and faster to hand. You will learn the four key foundations for growth:

  1. Find your consumers' most valuable problem
  2. Design a clear solution that delivers results
  3. Embed memories that last a lifetime
  4. Sell experiences that drive future profit and growth.

This book is not a guide for the feint-hearted. It's for brave brand custodians, leaders, founders, CMOs and CEOs alike. It includes the good, bad and ugly of brand-building experience from Mars and Schweppes, to Four Pillars gin, Oakley and the Holden Commodore. Don't wait until you drown. Get laser focused, build the foundations and apply force, with hustle.

About the Author

Troy McKinna is a brand crusader, a problem solver and an entrepreneur fighting for the future of brands. He believes that brands not only connect products and services with consumers, but also act as a defendable growth strategy for organisations and start-ups alike. He has proven this time and time again growing some of Australia's, and the world's, most recognisable brands, including Mars, Snickers , Schweppes, Gatorade and Cool Ridge.