Buy and Hold is Still Dead (Again)

Author will be using social media to promote his book with a website, Facebook page, Twitter LinkIn page, YouTube. Ken has a relationship with Dan Rodricks, an NPR talkshow host in the Baltimore/DC area and should be able to get some coverage from him. Also have relationships with a range of industry press. Will be giving talks and book signings. Has a Google adwords campaign around the book and will test some banner ads, as well.