Economics for Managers, Global Edition : 3rd edition

Paul Farnham
Economics for Managers, Global Edition : 3rd edition

Economics for Managers, Global Edition : 3rd edition
ISBN: 9781292060095
Publication Date: 13 October 2014

For one semester MBA Managerial Economics courses

Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective in a framework that can be used in a single-semester course.

To be competitive in today’s business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions. ; This is the only book that provides business students and MBAs with a thorough and applied understanding of both micro- and macroeconomic concepts in a way non-economics majors can understand.

;The third edition retains all the same core concepts and straightforward material on micro- and macroeconomics while incorporating new case material and real-world examples that relate to today’s managerial student.