ISE Essentials of Marketing by William PerreaultJoseph CannonE. Jerome McCarthy

Perreaults Essentials of Marketing 17e looks at the best of marketing where marketing practices meet target customer needs and make the world a better place. Dating back to Jerry McCarthys groundbreaking categorization of the 4Ps of Marketing our practical researchbased product continues to emphasize marketing strategy planning. There are several big changes to this edition of Essentials of Marketing and hundreds of smaller ones.