Marketing : A Practical Approach 7th Edition
Marketing : A Practical Approach 7th Edition
ISBN: 9780070287006
Publication Date: 11 August 2010
Marketing: A Practical Approach 7th Edition by Peter Rix has a successful, award-winning pedigree.
For twenty years it has stood out from the pack, providing VET teachers and students with a comprehensive, no-nonsense approach to the principles of modern marketing. Peter Rix's unique combination of expertise and experience in the worlds of both VET and marketing result in a truly outstanding text.
The seventh edition builds on the strengths of its previous editions and examines the key trends that are changing the way marketers practise their craft.
‘Don’t Pay’ is the recommended retail price provided by the supplier or obtained from the manufacturer, or is the recently advertised price for the same product on a different or competing online platform or store. Catch may not have previously sold the product at the ‘Don’t Pay’ price.