Marketing Management, An Asian Perspective : 7th edition

Marketing Management, An Asian Perspective : 7th edition
ISBN: 9781292089584
Publication Date: 31 August 2017

For undergraduate and graduate courses in marketing management.

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

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The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. ;Marketing Management ;is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

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