Marketing Multifamily Housing with Integrated Marketing Strategies - Paperback

Product detail - Author: Diane Leone | ISBN-13: 9780867185553 | Format: Paperback Publisher: BuilderBooks | Publication Date: 2003-01-30 | Pages: 128 | Product Dimensions: 180 x 255 x mm | Weight: 232g |

Renters have unique needs and preferences and unique hot buttons connected to finding a home. IMS -- Integrated Marketing Strategies -- blends communication, marketing, promotional, and environmental tools to create a highly effective multifamily marketing strategy. Learn unique techniques, get referrals, boost profits, and fill homes without using strong-arm techniques or inflated promises. Recommended reading for RAM and CLP.