Ogilvy On Advertising

Ogilvy On Advertising
ISBN: 9780394729039
Publication Date: 1 August 1988

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals:

How to get a job in advertising
How to choose an agency for your product
The secrets behind advertising that works
How to write successful copy-and get people to read it
Eighteen miracles of research
What advertising can do for charities

And much, much more.