Public Relations Writing : 3rd edition
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Public Relations Writing : 3rd edition
ISBN: 9780190304652
Publication Date: 1 November 2017
Public relations writing for professional practice
Good public relations writing should be clear, concise, inspiring, informative, active and ethical. Employers expect highly competent professional writing from new and experienced employees, Public Relations Writing teaches readers to write quality and relevant content for all public relations tools. The third edition demonstrates why different writing approaches are necessary for specific public relations tools and the practical aspects of writing for them. It includes advice to help plan, write and implement communication pathways and public relations tools.
New to this Edition:
- New and updated activities, practice points and practice tasks to provide readers with effective writing skills.
- New and updated tip sheets to teach readers to write for different public relations tools:
- Working with news media
- Writing a video script
- Media release checklist
- How theories can inform practice
- Matching theory to pathways and public relations tools
- Social media usage
- Writing for social media and the web