The Art of Choosing

The Art of Choosing
ISBN: 9780446504119
Publication Date: 9 March 2011

Every day we make choices.

Coke or Pepsi? Save or spend? Stay or go?

Whether mundane or life-altering, these choices define us and shape our lives.

Sheena Iyengar asks the difficult questions about how and why we choose:

• Is the desire for choice innate or bound by culture?
• Why do we sometimes choose against our best interests?
• How much control do we really have over what we choose?

Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences.

Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead.