The Intuitive Customer : 7 Imperatives For Moving Your Customer Experience to the Next Level

Colin Shaw
The Intuitive Customer : 7 Imperatives For Moving Your Customer Experience to the Next Level
The Intuitive Customer : 7 Imperatives For Moving Your Customer Experience to the Next Level

The Intuitive Customer : 7 Imperatives For Moving Your Customer Experience to the Next Level
ISBN: 9781137534286
Publication Date: 20 August 2016

Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.